Is Register Tape Advertising a Good Fit for Your Business?
Not all receipts are created equal. Some are more than just an itemized list of purchases—they’re also coupons. Register tape advertising is a medium that places ads and coupons on receipts at supermarkets and national retailers. This form of advertising works well for local businesses to reach a local demographic, and low production costs also allow businesses with smaller advertising budgets to participate. How does register tape advertising work? You decide where you want your ads and coupons to appear in the national network of...
How much does register tape advertising cost?
Register tape advertising gives businesses the advantages of large scale advertising campaigns by offering a way to partner with supermarkets and national retailers. Finding affordable advertising is a challenge for any small business. It’s too expensive, doesn’t reach the right audience, or isn’t seen by enough people. These are all common concerns when crafting a marketing strategy. Of these, cost probably causes the most anxiety. Successful marketing has reach, but that reach can come at a steep price. Small businesses have the challenge...
Restaurant Marketing: How to Design Coupons and Offers that Work
In this article, we deconstruct the elements of successful coupons and explain which fast food discounts work the best. Great coupons are worth their weight in gold. From automotive, to fast food to plumbers, ice cream shops, and more, coupons are a known way to attract new customers and form new business relationships. If you’ve never offered a coupon before, the idea can be stressful. Will the coupon work? Will I lose money? How much of a discount can I get away with? These are a few questions that may be swirling around in your head. In...
Register Tape Advertising for the Holidays: The Benefits to Small Businesses
If you’ve found this article, chances are you’re a small business wanting to know how you can effectively advertise like the big brands this holiday season. This article will show you how to do just that! But first, I’d like to share a personal story about the holiday season to help illustrate my point. The holidays inspire us all. They inspire decorations, kindness, giving and shopping. For some people, like myself, they also inspire elaborate cooking. Last week, I felt inspired to have a dinner party, but not inspired enough to write a...
What is Supermarket Advertising? The Benefits for Small Businesses
There are so many ways businesses can advertise in supermarkets! In this blog, we’ll describe the different types and what businesses benefit the most from supermarket marketing. Supermarkets are full of products. Likewise, supermarkets are great centers of advertising. Think about your last shopping trip. You probably remember and expected to see food advertisements: the ads for cereal, ketchup, and the latest trends in snacks. Then, there were more subtle ads. These ads weren’t for food products, but ads from local businesses. Many grocery...
We Hire Military Heroes
Are you a veteran looking to move into a new career? RTN, Register Tape Network actively hires military veterans who are proven leaders, team members, and incredibly hard workers. Jordan Hicks, a former Marine Corps sergeant and RTN’s national staff trainer, said his military service prepared him for a career in sales. After returning from Afghanistan, Jordan believed his only career options were in law enforcement, so he became a campus police officer. “But I knew that career wasn’t for me,” he said. “However, I was a good leader in the...
Coupon Marketing: How Do Coupons Work for Small Businesses?
It’s a statistical fact that most people like coupons. According to market research company A. C. Nielson Co., 60 percent of consumers actively search for coupons and 95 percent of consumers look at coupons favorably. We like coupons, and so should small businesses. Coupons are a cost-effective and measurable way to recruit new customers, sell more products, and reactivate those customers you may have lost to competitors. Coupons work by interfering with the cost-benefit analysis consumers perform before making any purchase decision....
Register Tape Advertising: How it brands your Insurance Agency
You may be familiar with register tape advertising as a method of coupon distribution, but have you considered it as a powerful branding tool? 800,000 personalized messages are distributed over the course of the average campaign. Every person who shops at your selected grocery store, Dollar General, or Family Dollar store is physically handed a receipt, and this receipt can be printed with your name and—most importantly—feature the faces behind your agency. Benefits to Insurance Agents Repetition – Most marketers agree that a message...
How to Design a Successful Coupon for your Hair Salon
Are you looking around your salon and seeing empty chairs? Not sterilizing enough combs? If you’ve never offered a coupon before, the idea can be stressful. Will the coupon work? Will I lose money? How much of a discount can I get away with? These are a few questions that may be swirling around in your head. In this article, we’ll answer those questions by looking at what has helped our salon partners succeed. We’ll go over the basics of coupon design and provide examples of coupon discounts that have the highest rates of return. What...
Coupon Marketing: How to design a Coupon Ad for an Auto Shop/Quick Lube
In this article, we deconstruct the elements of successful auto coupons and explain which discounts work the best. Are too many cars driving past your automotive shop without getting an oil change? The time could be right to consider offering a coupon discount. If you’ve never offered a coupon before, the idea can be stressful. Will the coupon work? Will I lose money? How much of a discount can I actually afford? These are a few questions that may be swirling around in your head. In this article, we’ll answer those questions by looking at...